Media Culture and
Cultural Studies
Name: Rinkal D Jani
Roll no.:22
M.A. Semester: 2
Topic: Media Culture and
Cultural Studies
Submitted to: Dr. Dillip Barad
Department of English
Smt. S. B. Gardi
Maharaja Krishna kumarsinhji
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Cultural Studies is an
innovative subject exploring the complexity of contemporary media and culture
in our rapidly changing global society. The degree offers an academically
rigorous approach to the study of mediated cultural forms, practices and
technologies and their vital social, political and economic implications. We
examine a range of exciting areas, from digital media and journalism, to the
creative and cultural industries, to social identities and sub-cultures.
We are
all caught up in the network of communications, whether in face-to-face
encounters, on Facebook or Twitter, or by way of email; it is something we all
do, cope with, and make sense of. Cultural Studies addresses contemporary media
and culture in more theoretical and analytical ways, seeing them in a broader
global and historical context and evaluating their impact on the ways we
experience our lives and organize and govern our societies.
You
critically explore the links between culture, media and society with a focus
on: popular culture; mass media and advertising; digital media technologies;
news and journalism; television and film; literature and the arts; cultural differences
and practices; gender, sexuality, class, race, religion and identity; the body
and embodiment; transnational media and culture; capitalism and media
ownership; cultural history and memory; and multiculturalism and cultural
policy, among other areas. Let’s have a brief overview about what
is a Media Culture and Cultural study?
What is Cultural Studies?
A cultural study is an
academic field grounded in critical theory. It generally concerns the political
nature of popular contemporary culture, and is to this extent distinguished
from cultural anthropology. A contemporary cultural study of
media culture explores what is being called ‘media ecologies’. Media is the
intersection of information and communication of information and communications
technologies organizational behavior and human interaction. Cultural
studies of the media with the assumption that media culture and here we are speaking
of media from print to the internet is political and ideological.Now, let’s have a glance on the
on-going debate that is about media
A Media study is an academic field that deals with the content, form, history, effects, and political implications of various media and technologies.
Media culture is means which is something related with the communication,
language, discourse and representation. Media is one of the important thing and
its increases the cultural value. Many of the films, daily soaps and
advertisements which are represent our culture. Through the media any type of
reality can be expressed.
Media is one of the large economies because now-a-days money is everything,
everywhere money is the first then the other. In the section on cultural
intermediaries we have seen how marketing and advertising generate a desire for
cultural objects and are thus central to the production – consumption patterns
of culture.
Media culture is provocative because it sometimes asks us to rethink what we
know, or reinforce what we believe in. some of the films which has some
negative or positive effect on the people and they sometimes takes it positive
or in a negative way.
Difference between culture and Media
Culture: culture
is a mirror or reaction of any society. In literary text, manuscript we can
find full description of that society which gives glimpse of that era. Culture providing specialization in the history, theory, and
methodology of Cultural studies Culture is the characteristics of a particular group of
people, defined by everything from language, religion, cuisine, social habits,
music and arts. Today, in the United States as in other countries populated
largely by immigrants, the culture is influenced by the many groups of people
that now make up the country Media: Providing a specialization in the history,
theory, and methodology of Media Studies Popular
culture and the mass media have a symbiotic relationship: each depends on the
other in an intimate collaboration." By - K. Turner
Media culture and cultural studies it studied
through an analyzing of popular media culture
Cultural studies of the media
beings with the assumption that media culture and here we are speaking of a
wide range of media, from print to the internet is political and ideological.
Media culture reproduces existing social values, oppressions and inequalities.
When, for instance, Tv serials or films return us to the glorified “Perfect”
family, they gloss over the Gender inequalities that exist within the
patriarchal family structure. When Films depict the corruption of the political
system and the common man’s quest for justice at the hands of an equally
corrupt police, For
Example: Akshay kappor’s Movie like..” Jolly LLB 2 “or “Gabber is Back” or
“Holyday”, they articulate issues we see every day in our lives and read
about in newspapers.
Media culture Clearly reflects the
multiple sides of contemporary debates and problems. It is for this reason the
any reading of the media must always be a political reading.
Media culture helps reinforce the hegemony
and power of specific political, cultural and economic groups. The
representations in the media are
v Suggestive
v Provocative
By these two points
media can suggest in some ways in ideology. For example when we see an actor
who is wearing clothe of particular brand. So it presents as well as suggests
the marketing strategy for the products.
Apart
from that, we can also find out media culture can be provocative as it is
indicated above that it is provocative and we still believe in it that whenever
the incident happens in the movie or in our everyday life at time media culture
is provocative, because media is reacting suddenly. Therefore, it can be
classified that media is provocative, for example in the movie “Gadar”
Pakistan is shown or portrayed as a country of Islam or as terrorist state,
while in the literature this kind of image of Pakistan is the same like In “A
Train to Pakistan” which has been written by famous writer ‘Khushvant
Singh’ in which the social image of Pakistan is shown very well. Hence
we can clarify media as suggestive and
Provocative too.
Contemporary
cultural studies of media culture explore what is being called ‘Media
ecologies”. Media is the
intersection on of information and communications technologies (ICTS),
organizational behavior and human interaction. As we know that media constitute
environment of human culture today- from individual to organizations, in
metropolises across the world. An exploration of a particular technology’s
ecology involves looking at: marketing, ‘tools’ like cameras and microphones,
language codes and etcetera…
To windup…
We can say
that A Few words more that there are many ways and different perspectives which
help us to rethink about our social life through Media and Media Culture.
That’s why media culture plays a vital role as an effective tool in cultural
studies. And it is a wide range of studies so we have
the opportunity to work across disciplinary boundaries and to choose modules
from a wide range of subject areas – all addressing ‘culture’, ‘media’ and
‘society’ as they are widely understood. This includes practice-based modules
and creative forms of assessment focused on building both critical thinking and
transferable knowledge and skills.
· Wikipedia
· Material: Cultural studies Scop, Aim,
Method
What is negative effect of media on our culture?
ReplyDeleteThe negetive and positive effect of media on our culture is first depending on how its used by people and how perceived by
Deletepeoples. Its not leave negetive or positive but it is people who are convert the effectivenes.